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We’re generally used to seeing 2NE1′s music videos bursting with bright colors and energy, but this time they’ve done a complete 180 and gone for a subdued, completely avant-garde gothic look. While CL was the star of the band’s last video “Go Away”, the lovely Dara takes center stage in “It Hurts”, playing the role of a broken young woman haunted by the memories of a past lover. The art direction in the video is close to breathtaking: from the fashion to the set design to the cinematography — everything is utterly perfect.

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